The wellbeing of our entire community is important to us. We value each other’s work and are equal colleagues regardless of role. We treat our customers equally and respectfully, regardless of age, gender, skin color, culture, religion or orientation, and we expect the same treatment towards our professionals as well.🤍 We bear our financial responsibility and strive to find future-proof solutions for the beauty industry.
of the respondents to our personnel survey fully or partially agreed that we act responsibly.
of the respondents to our brand survey fully or partially agreed that we communicate our services and operations honestly. 18% of respondents could not say.
of the respondents to our brand survey fully or partially agreed that we are working to develop the beauty care industry in Finland.
27% of respondents could not say.
“Our expertise is trusted, and it’s important to us that our marketing and communication is responsible. We don’t make empty promises, and if necessary, we refer the customer to treatment by, for example, a dermatologist or other external professional. We communicate transparently about the obstacles and possible disadvantages of the treatments. We publish a lot of work sample photos with the customers’ permission, and we never leave photos not published, for example, because of gender, age or skin color.
As the mother of an 9-year-old girl, I feel that as a leading brand in the domestic beauty industry, we also have a great responsibility in building the image of women and concepts of beauty, for example. It is important for us to bring out diverse beauty and try to reduce the pressure on appearance. Everyone should have the right to express their own identity in a way that feels good to them.”
In addition to continuous internal training, we cooperate with educational institutions in different fields, offering work-study positions, and we also have our own trainee program, which allows students to train in current trending services, and thereby find employment alongside their studies or directly after graduation. We want to create new career paths in the beauty industry, and we also enable our motivated professionals a salon manager trainee program, which aims to open their own BL salon with a franchise agreement.
In 2022, we completed a large project together with the Finnish Institute of Occupational Health. The goal of the project was to develop occupational hygiene solutions for the beauty care industry, so that professionals in the beauty field could better prevent occupational diseases. As part of the cooperation project, various product studies were carried out, the working methods of our professionals were documented and measurements were made, e.g. from the breathing zone. As a result of the project, we implemented new occupational safety guidelines to support the occupational health of our professionals, and we completely excluded acrylic from our selection of structural nails.
In 2023, VR named the train route between Turku and Salo after Blue Lagoon Beauty. Climate actions are taking into account as in our travel policy. The train is not only comfortable and safe, but also a carbon-neutral form of travel for business trips. We want to take climate effects into account in our decision-making and that’s why we prefer the train for business travel and we encourage all our staff to prefer walking, cycling and the train for commuting and work trips.
We actively try to find substitutes for disposable and plastic products. In salon work, we e.g. reduced the use of microsticks, disposable paper and cotton pads, and replaced them with disinfectable brushes and washable towels.
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