Responsible Beauty Care

Responsibility at Blue Lagoon Beauty

The wellbeing of our entire community is important to us. We value each other’s work and are equal colleagues regardless of role. We treat our customers equally and respectfully, regardless of age, gender, skin color, culture, religion or orientation, and we expect the same treatment towards our professionals as well.🤍 We bear our financial responsibility and strive to find future-proof solutions for the beauty industry.

Everyone can be themselves
We can be ourselves, because we face each other genuinely and honestly. We strengthen our entrepreneurial culture and make choices that are good for all of us – always considering the customer for whom we do this work.
Feedback channels
We have secure feedback channel in our internal use, where our team members can anonymously leave feedback and development suggestions.
Responsibility guidelines for BL salons
Joint instructions on responsible operation have been drawn up for salon managers. The instructions take a position, e.g. to our recycling requirements and how we communicate with each other, meet different people and support the existence of an equal and healthy working community.
Working life responsibility
Blue Lagoon employs salaried employees, franchise entrepreneurs and contract entrepreneurs. We have a legally valid contract model for all different forms of work, which serve both parties in the best possible way and support changes in working life, taking into account each individual life situation. Our professionals have the opportunity to influence their own working hours, and we encourage a healthy balance between work and free time. Together with our lawyer, we actively follow the changing legal guidelines of working life and react to issues when necessary.

Multiculturalism
Professionals of different nationalities work in our teams, and from Blue Lagoon the customer can receive services such as in Latvian, Kurdish or Romanian. The first step to internationalize internal communication was taken in 2022, when we got a professional from Ukraine to our team. Nowadays, in addition to Finnish, English serves as a second language in our operations and management.
Studies & surveys
Every year, we compile data from our internal surveys and surveys we do for customers, which give us valuable information to support our development work. We have also involved students from different fields in the implementation of surveys, such as the personnel well-being survey in 2022, which was implemented together with Estenomi students.
Ecological responsibility
Our goal is to strive to find more environmentally sustainable solutions and reduce the use of single-use and plastic products. We regularly maintain equipment and we avoid buying new if possible.

97 %

of the respondents to our personnel survey fully or partially agreed that we act responsibly.

82 %

of the respondents to our brand survey fully or partially agreed that we communicate our services and operations honestly. 18% of respondents could not say.

73 %

of the respondents to our brand survey fully or partially agreed that we are working to develop the beauty care industry in Finland.

27% of respondents could not say.

Responsible beauty marketing

Milla S., marketing | Blue Lagoon Beauty

“Our expertise is trusted, and it’s important to us that our marketing and communication is responsible. We don’t make empty promises, and if necessary, we refer the customer to treatment by, for example, a dermatologist or other external professional. We communicate transparently about the obstacles and possible disadvantages of the treatments. We publish a lot of work sample photos with the customers’ permission, and we never leave photos not published, for example, because of gender, age or skin color.

As the mother of an 9-year-old girl, I feel that as a leading brand in the domestic beauty industry, we also have a great responsibility in building the image of women and concepts of beauty, for example. It is important for us to bring out diverse beauty and try to reduce the pressure on appearance. Everyone should have the right to express their own identity in a way that feels good to them.”

Our other responsibility projects

Cooperation with Finnish Institute of Occupational Health

In 2022, we completed a large project together with the Finnish Institute of Occupational Health. The goal of the project was to develop occupational hygiene solutions for the beauty care industry, so that professionals in the beauty field could better prevent occupational diseases. As part of the cooperation project, various product studies were carried out, the working methods of our professionals were documented and measurements were made, e.g. from the breathing zone. As a result of the project, we implemented new occupational safety guidelines to support the occupational health of our professionals, and we completely excluded acrylic from our selection of structural nails.

VR – Passenger of own railway

In 2023, VR named the train route between Turku and Salo after Blue Lagoon Beauty. Climate actions are taking into account as in our travel policy. The train is not only comfortable and safe, but also a carbon-neutral form of travel for business trips. We want to take climate effects into account in our decision-making and that’s why we prefer the train for business travel and we encourage all our staff to prefer walking, cycling and the train for commuting and work trips.

Less plastic and disposable products

We actively try to find substitutes for disposable and plastic products. In salon work, we e.g. reduced the use of microsticks, disposable paper and cotton pads, and replaced them with disinfectable brushes and washable towels.

Help us develop and suggest us a responsibility act

We examine our operations critically and are willing to develop continuously. Did you think of an act of responsibility, a wish or a development step that you think Blue Lagoon should implement? Tell us your comments or suggest your development idea using our form.

Note! Please send treatment-related feedback and possible complaints only to laadunvalvonta@bluelagoon.fi.