Story of Blue Lagoon Beauty

The dream of owning a business started in 2006 from a ten square meter beauty salon room in Meilahti, Helsinki. In order to attract customers, our founder Sini decided to set up a pop-up nail studio in the Kamppi shopping center. The intention was to keep Kamppi’s pop up for a couple of months and attract customers to the salon in Meilahti.

However, chance intervened in the game. Meilahti’s premises went bankrupt, as a result of which Sini found herself in a new 60-square-meter salon space in Kampi. Kamppi’s salon made it possible for the first four contract entrepreneurs to join. This was the beginning of a successful story that has continued for 16 years at Blue Lagoon.

Sin has always had a strong desire to work hard and the belief in success has been strong. She has been driven forward by the vision that she wants to create a comfortable workplace for beauty professionals and offer customers the best possible service when they want it.

From the beginning, we have been guided by the courage to try new things and do things without prejudice. As a result of long-term work and high-quality professionalism, the customer base has been established quickly and we have grown fast: today Blue Lagoon employs more than 140 professionals, most of whom are contract entrepreneurs. Salon managers, service managers, customer service and marketing work in the administration.

In 2018, partners joined Blue Lagoon Beauty: Heidi T. to co-own the Iso Omena beauty salon, and the other partner Milla M. is involved in the beaut salons in Kolmkulma, Punavuori and Turku. Milla M. and Heidi T. have been beauty professionals at Blue Lagoon Beauty’s beauty salons and have grown into their roles along the way.

In 2021, we started franchising and the first franchisee’s lease was signed in July 2021, and the new beauty salon opened in Töölö, Helsinki, in August 2021. Amira M., who previously worked in Kamppi, is leading the Töölö’s salon. Our next franchise beauty salon was opened in Espoo Lippulaiva center in May 2022. Our ninth franchise beauty salon opened in Tampere during the spring 2023. Our goal is to grow business over the next few years by expanding franchising.

Blue Lagoon’s values ​​provide an important framework for doing our work and developing our company. Our operations are guided by courage, professionalism, trendiness and team spirit. We want to change the industry and do things differently than they have been done before. We continue our work as pioneers, creating quality services and experiences for our customers based on new trends. We want to develop constantly and together as a team make our customers’ lives easier.